BRAND TRANSFORMATIONS

See how Rove turns positioning, personality and commercial intent into distinctive brand systems with a clear job to do.
COACHING BUSINESS

THOSE SISTERS

Bring peace to your profit.
STARTING POINT
Those Two Sisters had built a successful coaching business through resourcefulness, personality and a lot of DIY effort.
STRATEGIC SHIFT
We refined the name from Those2Sisters to Those Sisters.

BRAND STRATEGY / NAMING REFINEMENT / VISUAL IDENTITY

Those Sisters coaching brand application
INTERIOR DESIGN STUDIO

FENTO INTERIORS

Luxury made effortless.
STARTING POINT
But the brand no longer reflected the kind of business it had become or the clients it wanted more of.
STRATEGIC SHIFT
We repositioned Fento around luxury without the decision fatigue.

BRAND STRATEGY / VISUAL IDENTITY

FLOORING BUSINESS

OMNI FLOORING

Floors, sorted.
STARTING POINT
After years in the flooring industry, Omni’s founder was ready to build a business of her own.
STRATEGIC SHIFT
We positioned Omni as a customer-first flooring adviser, not another product pusher.

BRAND STRATEGY / VISUAL IDENTITY

Omni Flooring identity applied to business collateral

GOOD BRANDING STARTS WITH
A CLEAR BUSINESS REASON

Every brand project begins with a business problem. We get to the root of it and the visual system then makes that strategic shift tangible.