OMNI FLOORING FLOORS, SORTED.
SOLUTIONS: BRAND STRATEGY / NAMING REFINEMENT / VISUAL IDENTITY
THE STARTING POINT
After years in the flooring industry, Omni’s founder was ready to build a business of her own.
The challenge was creating a new brand that could earn trust quickly and stand confidently beside established retailers.
THE CHALLENGE
Flooring can feel complicated.
Too many choices, technical decisions and moving parts can leave customers overwhelmed and unsure.
Omni needed to offer a clearer, more supportive experience.
GUIDANCE FIRST. FLOORS, SORTED.
Profit and peace, with room to grow beyond the founders.
We positioned Omni as a customer-first flooring adviser, not another product pusher. The brand would guide customers honestly through every decision and simplify the process from selection to installation.
THE STRATEGY
We positioned Omni as a customer-first flooring adviser, not another product pusher.
The brand would guide customers honestly through every decision and make the entire process feel simpler from selection to installation.
Transform your floors without the stress.
THE CREATIVE DIRECTION
The identity needed to feel warm, modern and dependable.
Rounded forms created a more approachable personality, while natural greens and timber-inspired tones connected the brand to home, comfort and everyday life.
Clear typography and simple layouts reinforced the promise of ease.
