Your brand may not be bad. It may simply belong to an earlier version of your business. Here is how to recognise the gap and decide what needs to change.
PRACTICAL THINKING FOR A BRAND THAT WORKS HARDER.
Ideas, explanations and useful tools from Kate on brand identity, visual communication and building a better experience online.
At the beginning of the year, a designer friend mentioned this new thing that was going to take away our jobs and ruin our industry. For a month it stayed in the corner of my mind and I quietly stewed on how scary that was (if it was true!), the unfairness of it and that […]
In the world of graphic design, composition is key. It is the arrangement of elements within a design that determines how visually appealing, engaging, and effective it is. And when it comes to creating harmonious and visually striking designs, balance plays a crucial role. In this blog post, we will explore the concept of balance […]
The word “brand” can be confusing. It has gone through several evolutions of meaning and is still changing. We used to think of a brand as an image. Cattle would be branded to indicate ownership. Brand was literally your image on your product, your logo. Logo design is still an essential part of your brand, […]
Trying to choose the perfect branding colour palette? You’re in the right place. We all know the importance of colour for branding, but it can be an overwhelming choice. Today we’re going to show you a great (free) colour palette generator. We’ll drop some tips to help you get the best branding colour combinations. We’re […]
Why should I optimise my images? Google is picky about what they like, but we can agree with them on this one: site loading speeds. A fast loading website is prioritised in Google searches and your visitors will appreciate the experience too. One key way to achieve this is optimising your photos. What the heck […]
New year’s resolution: Get my visual branding on point! But how? Let’s look at how you can create a visual marketing strategy that connects with your audience and then I’ll share some practical tips and tools so you can make it happen. And why? Visuals are to your marketing plan what denim overalls are to […]