{"id":673,"date":"2023-03-21T04:02:16","date_gmt":"2023-03-21T04:02:16","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/?p=673"},"modified":"2026-08-21T23:10:12","modified_gmt":"2026-08-21T23:10:12","slug":"why-brand-design-is-important-relationships","status":"publish","type":"post","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/why-brand-design-is-important-relationships\/","title":{"rendered":"Why Brand Design is Important: Relationships"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"673\" class=\"elementor elementor-673\" data-elementor-post-type=\"post\">\n\t\t\t\t<article class=\"elementor-element elementor-element-p1bc001c e-con e-atomic-element e-flexbox-base e-default-article e-p1bc001c-rove \" data-id=\"p1bc001c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"p1bc001c\" id=\"rove-article-body\" data-e-type=\"e-flexbox\" data-id=\"p1bc001c\">\n    \t\t<div class=\"elementor-element elementor-element-p1bc0001 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The word \u201cbrand\u201d can be confusing. It has gone through several evolutions of meaning and is still changing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0002 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We used to think of a brand as an image. Cattle would be branded to indicate ownership. Brand was literally your image on your product, your logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0003 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Logo design is still an essential part of your brand, but your brand has become so much more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0004 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The current meaning of brand is closer to an experience. It is everything your audience sees of your business, thinks about your business, reads about you, hears about you, perceives and interacts with regarding your offering. Your visuals, messaging, your service, your product: Your reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0005 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The next evolution of brand is to the relationship model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0006 elementor-widget elementor-widget-video\" data-id=\"p1bc0006\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rove-legacy-video-444-1\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fha5bccSCxQ&quot;,&quot;cc_load_policy&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4 data-interaction-id=\"p1bc0007\" class=\"e-p1bc0007-rove e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"p1bc0007\">How brand design builds relationships<\/h4>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0008 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The default brand relationship is between the provider and the consumer. But we know no one likes to be sold to. Therefore, innovative companies are changing to the relationship dynamic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0009 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Airbnb took the typical host\/guest relationship and made it more of a neighbour to neighbour relationship. When I stay with Airbnb I become \u201cone of the locals\u201d and not a customer paying for a hotel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc000a elementor-widget elementor-widget-text-editor\" data-id=\"p1bc000a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Uber took the driver\/passenger model to a more peer-based, friend to friend model. Have you heard your friend say, \u201cour Uber driver was so cool, she\u2026\u201d and gives you a fun story of their trip? You don\u2019t know who you\u2019ll meet when you get in an Uber\/Lyft\/Didi. Your new friend with a car.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc000b elementor-widget elementor-widget-text-editor\" data-id=\"p1bc000b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Uber also created an entrepreneur\/supporter model between Uber and their drivers. It\u2019s not the employee and the boss, it\u2019s the opportunity and the work to be done. The driver chooses their hours, where they work and how they go about it, and Uber facilitates the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc000c elementor-widget elementor-widget-text-editor\" data-id=\"p1bc000c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do your customers think of you as simply a product or service provider? Could you be an advisor? A friend? The hype guy? Think of the ideal relationship with your customer and how you could cultivate that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4 data-interaction-id=\"p1bc000d\" class=\"e-p1bc000d-rove e-heading-base e-default-h4\" data-e-type=\"widget\" data-id=\"p1bc000d\">Are brand designers able to help build your client relationships?<\/h4>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc000e elementor-widget elementor-widget-text-editor\" data-id=\"p1bc000e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your visual identity is going to indicate to your audience who you are, what you do, how you do it, who you do it for and what your relationship to them will look like.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc000f elementor-widget elementor-widget-text-editor\" data-id=\"p1bc000f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good branding designer will enquire extensively into your offering, your ideal clients, your vision, mission and how you want to relate to your customers. Are you friendly? Protective? Nurturing? Motivating? Authoritative?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0010 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once they know what you\u2019re trying to say, they use colours, fonts, shapes and composition to communicate this. Even if you don\u2019t consciously know the meaning of a colour, font style or symbol, your subconscious registers it and starts making assumptions. This will vary from person to person. Analysing your ideal client is key.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0011 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The interpretation of your message is 55% visual. It\u2019s the fastest way to make an impression and it\u2019s essential to your relationship with your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0012 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here are some examples from here at Rove.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0013 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Relationship:<\/strong> guide and adventure buddy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img e-p1bc0014-rove\" data-interaction-id=\"p1bc0014\" id=\"rove-legacy-image-444-2\" data-e-type=\"widget\" data-id=\"p1bc0014\" id=\"666\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/atwea.jpg\" width=\"832\" height=\"666\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/atwea.jpg 832w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/atwea-300x240.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/atwea-768x615.jpg 768w\" alt=\"At the Water\u2019s Edge Adventures brand identity design\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0015 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Relationship: <\/strong>mate and saviour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-p1bc0016-rove\" data-interaction-id=\"p1bc0016\" id=\"rove-legacy-image-444-3\" data-e-type=\"widget\" data-id=\"p1bc0016\" id=\"667\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/facebook-cover.jpg\" width=\"1386\" height=\"779\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/facebook-cover.jpg 1386w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/facebook-cover-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/facebook-cover-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/facebook-cover-768x432.jpg 768w\" alt=\"Facebook cover designed as part of a cohesive brand identity\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0017 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Relationship:<\/strong> friend and motivator<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-p1bc0018-rove\" data-interaction-id=\"p1bc0018\" id=\"rove-legacy-image-444-4\" data-e-type=\"widget\" data-id=\"p1bc0018\" id=\"668\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/domi-pt-logo.jpg\" width=\"1433\" height=\"922\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/domi-pt-logo.jpg 1433w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/domi-pt-logo-300x193.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/domi-pt-logo-1024x659.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/media\/domi-pt-logo-768x494.jpg 768w\" alt=\"Domi personal training logo and brand identity\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-p1bc0019 elementor-widget elementor-widget-text-editor\" data-id=\"p1bc0019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What does your visual identity tell your customers about your relationship? Is it one they want to be in?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc001a elementor-widget elementor-widget-text-editor\" data-id=\"p1bc001a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you think of your brand as how you relate to others and create the relationship you want to build, you\u2019ll be a step ahead of your competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-p1bc001b elementor-widget elementor-widget-text-editor\" data-id=\"p1bc001b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@_visalliart?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Antonino Visalli<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/friends?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/article>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The word \u201cbrand\u201d can be confusing. It has gone through several evolutions of meaning and is still changing. We used to think of a brand as an image. Cattle would be branded to indicate ownership. Brand was literally your image on your product, your logo. Logo design is still an essential part of your brand, [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-notes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Brand Design is Important: Relationships \u2013 Rove Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Brand Design is Important: Relationships \u2013 Rove Creative\" \/>\n<meta property=\"og:description\" content=\"The word \u201cbrand\u201d can be confusing. It has gone through several evolutions of meaning and is still changing. We used to think of a brand as an image. Cattle would be branded to indicate ownership. Brand was literally your image on your product, your logo. Logo design is still an essential part of your brand, [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-brand-design-is-important-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Rove Creative\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T04:02:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T23:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-legacy\/featured\/rove-blog-legacy-444-why-brand-design-is-important-relationships-1600x900.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" 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