{"id":670,"date":"2023-03-03T07:08:04","date_gmt":"2023-03-03T07:08:04","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/?p=670"},"modified":"2026-08-21T23:11:57","modified_gmt":"2026-08-21T23:11:57","slug":"visual-marketing-strategy","status":"publish","type":"post","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/visual-marketing-strategy\/","title":{"rendered":"Visual Marketing Strategy"},"content":{"rendered":"\t\t
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New year\u2019s resolution: Get my visual branding on point!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

But how?<\/strong><\/h2>\n\t\t\t\t
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Let\u2019s look at how you can create a visual marketing strategy<\/strong> that connects with your audience and then I\u2019ll share some practical tips and tools so you can make it happen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

And why?<\/strong><\/h2>\n\t\t\t\t
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Visuals are to your marketing plan what denim overalls are to the 90s\u2014pretty darn significant. And just like that trend comes back again and again, I can\u2019t stop emphasising how important this is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In the internet world where chunks of text are just too much<\/em>, visuals come to the rescue. They can help you build upon other elements of your marketing strategy and make an impact with your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What is a visual marketing strategy?<\/h2>\n\t\t\t\t
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It\u2019s a comprehensive and effective plan that incorporates images, videos, and other visuals to connect you to your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The idea of a visual marketing strategy is to create an impactful, memorable impression that helps you stand out from your competitors. With attention spans at an all-time low\u20148.25 seconds<\/a> (and that seems long compared to mine!), strong visuals are crucial to your marketing success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

How to create a visual marketing strategy<\/h3>\n\t\t\t\t
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Some simple steps to create a gripping visual strategy that wows your audience:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Establish your visual identity<\/h4>\n\t\t\t\t
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To create a truly strong digital presence, you must focus your efforts on aligning your campaigns with your brand\u2019s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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This means you need to create content that is in line with your logo, colours<\/a>, typography, shapes (visual cues in your brand that distinguish you from others with similar branding) and imagery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Any incongruence will lose you one of those crucial customer touch-points due to poor brand recognition. Sales research suggests a service-based business needs 8 of these before an initial meeting. Don\u2019t lose one because you didn\u2019t use your company colours!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Always share your brand kit with anyone creating your visual content. If you had a professional brand designed, you should have been given files and guidelines in your branding kit. If you created your own brand or logo, make sure your Canva brand kit<\/a> is up to date so that you use your imagery consistently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Match the tone<\/h4>\n\t\t\t\t
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While it\u2019s easy to follow every passing trend, you\u2019re probably better off steering clear of anything that doesn\u2019t go with the tone of your brand. The media you choose should ideally elevate your value proposition across platforms. If it doesn\u2019t resonate with your brand, skip it. There\u2019ll be another trend right around the corner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Utilise user-generated content<\/h4>\n\t\t\t\t
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Also known as UGC marketing, this part of your strategy can help you share visual content from your audience in the form of social media posts, web content, testimonials, and more. It lends an authentic voice to your brand while also acting as social proof for potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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If someone posts something about you that\u2019s awesome and on-brand, share it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Analyse competitors<\/h4>\n\t\t\t\t
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When you want to know which direction to take your strategy, one of the best things you can do is look at your competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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By performing a SWOT analysis<\/a> on other companies, you can get an idea of what elements work and what opportunities might be available. Additionally, identifying areas where your competitors are lacking gives you the opportunity to capitalise on those weaknesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Consider customer journey<\/h4>\n\t\t\t\t
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Since your audience makes up the heart of your marketing efforts, it is critical to understand their journey with your brand. Here is how you can achieve this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\u2726<\/strong><\/p>Create a buyer persona (Bob from Brisbane who loves burritos and The Broncos)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Understand their preferences and purchasing habits (Shops online, buys impulsively for small stuff, researches his big purchases).<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Formulate an authentic narrative that forges an emotional connection with them (Ripper Bob, here\u2019s your Broncos stubby coolers and bottle opener, the boys are going to love it when they come over for the game on Sunday).<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Strategically place visuals across your website and social media handles that increase the likelihood of a conversion (\u201cI keep seeing that stubby cooler, I\u2019m starting to think beer will taste better in it,\u201d mused Bob)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t

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When your visuals are well-placed and carefully curated, you not only come across as an authoritative figure in your niche but you also guide your customers in their journey to make a purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Create for your audience<\/h4>\n\t\t\t\t
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A sure-fire way to succeed with your visual strategy is to use imagery that is created for your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Think about what they like (and not what you like) when creating your visuals. Regardless of the platform you\u2019re creating for, remember to to it for your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Practical tools and tips for execution<\/h3>\n\t\t\t\t
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So we\u2019ve given you a bunch of theory, but how can you make this happen? Here are some tools we recommend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Coolors<\/h4>\n\t\t\t\t
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Need to choose colours and don\u2019t know where to start? This is a fun, free web app<\/a> that might help. You can upload your existing logo to extract your brand colours, then use the Generator to choose some great shades for your secondary palette. If nothing else, this is a fun app to use and you\u2019re not starting with an empty canvas, so have a play and see what comes out!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Canva<\/h4>\n\t\t\t\t
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This is a powerful design tool that anyone can use<\/a>. The base version is free guys, it\u2019s a no brainer, check it out. If you upgrade you can use the Brand Kit<\/a> and take backgrounds out of images and other cool stuff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

A folder on your cloud drive<\/h4>\n\t\t\t\t
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This is underrated. If you don\u2019t want to pay for Canva, you should at least have all your brand assets in a folder. Use your choice of cloud storage (iCloud, Google Drive, Dropbox, etc) so you have it wherever you need it and can share it with others. It should include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\u2726<\/strong><\/p>Your logo in all formats and filetypes<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Your fonts<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Any photos or videos you use regularly<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Your colours (your exact colour codes, not \u201cblue\u201d)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2726<\/strong><\/p>Profile images and cover images for social media<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t

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If you\u2019re wondering how to store your fonts and colours, create a text document and paste in your colour codes (see coolors<\/a>) and list your brand fonts (and make sure these are . This will help you keep consistency and not just use whatever when you\u2019re putting visuals together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Planable<\/h4>\n\t\t\t\t
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This is a scheduling tool<\/a> for your social media. Once you\u2019ve designed a bunch of awesome (and consistent!) content, schedule it all here in one fell swoop so you don\u2019t need to think about posting every day, to multiple platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

A Designer<\/h4>\n\t\t\t\t
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Depending where you are in your business journey, it might be worth investing in a professionally designed brand. They will take the guesswork out of making the right visuals for your audience and you\u2019ll get a kit with everything you need for visual success. You can chat to us<\/a> at Rove if you think it\u2019s time to make this move.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Ace your visual marketing strategy<\/h3>\n\t\t\t\t
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Look at brands that dominate social media and you\u2019ll see they have something in common\u2014they understand that visuals are much more powerful than text. And with the rise of social media, it\u2019s easy to see how imagery has revolutionised the way people share, engage and learn about brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Whether you\u2019re looking to grow your brand\u2019s presence, increase engagement or pull in more online sales, visual marketing is your golden ticket.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Photo by Perchek Industrie<\/a> on Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/article>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

New year\u2019s resolution: Get my visual branding on point! But how? Let\u2019s look at how you can create a visual marketing strategy that connects with your audience and then I\u2019ll share some practical tips and tools so you can make it happen. And why? Visuals are to your marketing plan what denim overalls are to [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-notes"],"yoast_head":"\nVisual Marketing Strategy \u2013 Rove Creative<\/title>\n<meta name=\"description\" content=\"Build a practical visual marketing strategy that keeps your brand consistent, connects with the right audience and turns ideas into a clear plan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Marketing Strategy \u2013 Rove Creative\" \/>\n<meta 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