{"id":648,"date":"2026-07-28T09:15:00","date_gmt":"2026-07-28T09:15:00","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/?p=648"},"modified":"2026-08-21T23:00:42","modified_gmt":"2026-08-21T23:00:42","slug":"what-happens-during-a-branding-project","status":"publish","type":"post","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/what-happens-during-a-branding-project\/","title":{"rendered":"What Actually Happens During a Branding Project? Inside Rove\u2019s SPARK Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"648\" class=\"elementor elementor-648\" data-elementor-post-type=\"post\">\n\t\t\t\t<article class=\"elementor-element elementor-element-a1000040 e-con e-atomic-element e-flexbox-base e-default-article e-a1000040-rove \" data-id=\"a1000040\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a1000040\" id=\"rove-article-body\" data-e-type=\"e-flexbox\" data-id=\"a1000040\">\n    <section class=\"elementor-element elementor-element-a100003f e-con e-atomic-element e-flexbox-base e-default-section e-a100003f-rove \" data-id=\"a100003f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a100003f\" id=\"rove-reel-block\" data-e-type=\"e-flexbox\" data-id=\"a100003f\">\n    <div class=\"elementor-element elementor-element-a100003a e-con e-atomic-element e-flexbox-base e-default-div e-a100003a-rove \" data-id=\"a100003a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a100003a\" id=\"rove-reel-media\" data-e-type=\"e-flexbox\" data-id=\"a100003a\">\n    \t\t<div class=\"elementor-element elementor-element-a1000039 elementor-widget elementor-widget-html\" data-id=\"a1000039\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rove-reel-video\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"rove-reel-frame\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Fiq6BdzxFAM?rel=0&playsinline=1\" title=\"Watch: What Actually Happens During a Branding Project? Inside Rove\u2019s SPARK Process\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a100003e e-con e-atomic-element e-flexbox-base e-default-div e-a100003e-rove \" data-id=\"a100003e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a100003e\" id=\"rove-reel-summary\" data-e-type=\"e-flexbox\" data-id=\"a100003e\">\n    \t\t\t<p class=\"e-a100003b-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100003b\" data-e-type=\"widget\" data-id=\"a100003b\">From the reel<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a100003c\" class=\"e-a100003c-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a100003c\">INSIDE A BRANDING PROJECT<\/h2>\n\t\t\t\t\t<p class=\"e-a100003d-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100003d\" data-e-type=\"widget\" data-id=\"a100003d\">A branding project is not a designer disappearing and returning with a logo. Rove\u2019s five-stage SPARK process turns business knowledge into a clear strategy, distinctive identity and practical system you can use.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n\t\t\t<p class=\"e-a1000001-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000001\" data-e-type=\"widget\" data-id=\"a1000001\">People often ask me, \u201cWhat actually happens during a branding project?\u201d<\/p>\n\t\t\t\t\t<p class=\"e-a1000002-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000002\" data-e-type=\"widget\" data-id=\"a1000002\">From the outside, it can look as though a designer disappears and returns holding a logo. There should be quite a bit more to it than that.<\/p>\n\t\t\t\t\t<p class=\"e-a1000003-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000003\" data-e-type=\"widget\" data-id=\"a1000003\">A strong brand identity does not appear out of thin air. It comes from understanding the business, defining the perception we need to create, exploring the right creative territory and building a system that works beyond one logo file.<\/p>\n\t\t\t\t\t<p class=\"e-a1000004-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000004\" data-e-type=\"widget\" data-id=\"a1000004\">At Rove, that process is called SPARK. It has five stages: <strong>Strategy, Perception, Advance, Rollout and Kick-off<\/strong>.<\/p>\n\t\t\t\t\t<p class=\"e-a1000005-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000005\" data-e-type=\"widget\" data-id=\"a1000005\">Together, they take us from a business full of ideas to a brand with clarity, purpose and a practical plan for showing up.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000006\" class=\"e-a1000006-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000006\">Why the order matters<\/h2>\n\t\t\t\t\t<p class=\"e-a1000007-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000007\" data-e-type=\"widget\" data-id=\"a1000007\">Branding involves hundreds of decisions. Should the logo be bold or understated? Should the photography feel polished or candid? There is no universal answer; it depends on the business, audience and impression we need to create.<\/p>\n\t\t\t\t\t<p class=\"e-a1000008-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000008\" data-e-type=\"widget\" data-id=\"a1000008\">We start with the questions that give creative decisions a reason, then move from broad thinking to specific application. The order reduces surprises and stops us polishing a solution to the wrong problem.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000009\" class=\"e-a1000009-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000009\">S is for Strategy<\/h2>\n\t\t\t\t\t<p class=\"e-a100000a-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000a\" data-e-type=\"widget\" data-id=\"a100000a\">Strategy is where we get the knowledge and ideas out of your head and turn them into a clear foundation.<\/p>\n\t\t\t\t\t<p class=\"e-a100000b-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000b\" data-e-type=\"widget\" data-id=\"a100000b\">We explore the business now and where it is heading. Who are you trying to attract? What do strong clients value? What makes your approach different? What are people misunderstanding? How should the business be perceived at its next stage?<\/p>\n\t\t\t\t\t<p class=\"e-a100000c-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000c\" data-e-type=\"widget\" data-id=\"a100000c\">Established owners often have excellent answers buried in stories, examples and instinct. They may not use brand language, and they do not need to. My role is to ask the questions, listen for patterns and organise what matters.<\/p>\n\t\t\t\t\t<p class=\"e-a100000d-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000d\" data-e-type=\"widget\" data-id=\"a100000d\">We also consider context. Following every category convention may make the brand invisible; ignoring them all may create confusion. Strategy helps decide where to fit and where to stand apart.<\/p>\n\t\t\t\t\t<p class=\"e-a100000e-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000e\" data-e-type=\"widget\" data-id=\"a100000e\">By the end, we have a shared reference point. Instead of judging ideas against personal taste, we judge them against what the brand needs to do.<\/p>\n\t\t\t\t\t<p class=\"e-a100000f-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100000f\" data-e-type=\"widget\" data-id=\"a100000f\">You bring honest detail about the business, clients, goals and frustrations. Real examples are more useful than a polished creative brief. This helps prevent a visually impressive identity that solves the wrong problem.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000010\" class=\"e-a1000010-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000010\">P is for Perception<\/h2>\n\t\t\t\t\t<p class=\"e-a1000011-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000011\" data-e-type=\"widget\" data-id=\"a1000011\">Once the strategy is clear, we explore how it could be expressed visually.<\/p>\n\t\t\t\t\t<p class=\"e-a1000012-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000012\" data-e-type=\"widget\" data-id=\"a1000012\">During Perception, you see three different creative directions. Each combines elements such as imagery, colour, typography, personality, texture and potential logo styles. All three respond to the same strategy, but they take it into different visual territory.<\/p>\n\t\t\t\t\t<p class=\"e-a1000013-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000013\" data-e-type=\"widget\" data-id=\"a1000013\">This is not three finished brands competing for attention. It is a structured way to decide what the brand should feel like before detailed identity work begins.<\/p>\n\t\t\t\t\t<p class=\"e-a1000014-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000014\" data-e-type=\"widget\" data-id=\"a1000014\">One direction might emphasise precision and quiet confidence. Another might express more warmth and energy. A third may lean into a distinctive category challenge. Seeing those possibilities together helps us discuss the effect of the design, not just isolated preferences.<\/p>\n\t\t\t\t\t<p class=\"e-a1000015-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000015\" data-e-type=\"widget\" data-id=\"a1000015\">We look for the direction that feels true to the business, relevant to the right clients and capable of supporting where it is going.<\/p>\n\t\t\t\t\t<p class=\"e-a1000016-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000016\" data-e-type=\"widget\" data-id=\"a1000016\">This gives you meaningful input while the creative territory is being defined, rather than expecting you to connect with a completed identity you have never seen developing.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000017\" class=\"e-a1000017-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000017\">A is for Advance<\/h2>\n\t\t\t\t\t<p class=\"e-a1000018-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000018\" data-e-type=\"widget\" data-id=\"a1000018\">Advance is where the chosen direction becomes the brand identity.<\/p>\n\t\t\t\t\t<p class=\"e-a1000019-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000019\" data-e-type=\"widget\" data-id=\"a1000019\">The logo, typography, colour, imagery and wider visual system start working together. This stage goes well beyond making one attractive mark. We consider hierarchy, flexibility, recognition and how the identity behaves across different formats.<\/p>\n\t\t\t\t\t<p class=\"e-a100001a-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100001a\" data-e-type=\"widget\" data-id=\"a100001a\">A logo might need to work in a website header, social profile and proposal. Typography must support expressive headlines and readable copy. Colours need clear roles and sufficient contrast. Image direction must be realistic to produce consistently.<\/p>\n\t\t\t\t\t<p class=\"e-a100001b-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100001b\" data-e-type=\"widget\" data-id=\"a100001b\">The details matter because this is where an idea becomes a working system.<\/p>\n\t\t\t\t\t<p class=\"e-a100001c-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100001c\" data-e-type=\"widget\" data-id=\"a100001c\">You will see the identity in context rather than floating on an empty page. Relevant applications help us assess whether the brand creates the right overall impression and can handle the practical demands of the business.<\/p>\n\t\t\t\t\t<p class=\"e-a100001d-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100001d\" data-e-type=\"widget\" data-id=\"a100001d\">Feedback connects to the agreed direction: Does this express the personality we defined? Is the hierarchy clear? Specific observations help me refine the system without pulling it away from the strategy.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a100001e\" class=\"e-a100001e-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a100001e\">R is for Rollout<\/h2>\n\t\t\t\t\t<p class=\"e-a100001f-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100001f\" data-e-type=\"widget\" data-id=\"a100001f\">A brand only becomes useful when it reaches the places your business actually operates.<\/p>\n\t\t\t\t\t<p class=\"e-a1000020-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000020\" data-e-type=\"widget\" data-id=\"a1000020\">Rollout is where we document the system and apply it to the agreed materials. Those materials will vary from business to business. They might include website design, proposals, capability documents, presentation templates, social assets, stationery or other practical touchpoints.<\/p>\n\t\t\t\t\t<p class=\"e-a1000021-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000021\" data-e-type=\"widget\" data-id=\"a1000021\">This reveals why the wider system matters. A logo cannot structure a service page or make a proposal coherent; typography, layout, colours, imagery and tone do that together.<\/p>\n\t\t\t\t\t<p class=\"e-a1000022-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000022\" data-e-type=\"widget\" data-id=\"a1000022\">We are also looking for consistency without monotony. Every item should clearly belong to the same brand, but the system needs enough range to handle different messages and formats.<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"a1000023\" class=\"e-a1000023-rove e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"a1000023\">Why rollout should be considered early<\/h3>\n\t\t\t\t\t<p class=\"e-a1000024-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000024\" data-e-type=\"widget\" data-id=\"a1000024\">If we know where the brand needs to work from the beginning, we can build for those requirements. That is far better than creating an identity in isolation and discovering later that it does not suit the website, content or documents you use every day.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000025\" class=\"e-a1000025-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000025\">K is for Kick-off<\/h2>\n\t\t\t\t\t<p class=\"e-a1000026-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000026\" data-e-type=\"widget\" data-id=\"a1000026\">Kick-off is where the completed brand moves into your hands.<\/p>\n\t\t\t\t\t<p class=\"e-a1000027-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000027\" data-e-type=\"widget\" data-id=\"a1000027\">You receive the brand toolkit: the appropriate logo files, colour information, type guidance and other assets created for the project. You also receive brand guidelines explaining how the elements work together.<\/p>\n\t\t\t\t\t<p class=\"e-a1000028-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000028\" data-e-type=\"widget\" data-id=\"a1000028\">Those guidelines are a decision-making tool. Share them with a developer, copywriter, photographer, supplier or new team member so the brand is not reinvented every time somebody creates something new. They are useful context for AI-assisted content, too, when used with judgement.<\/p>\n\t\t\t\t\t<p class=\"e-a1000029-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000029\" data-e-type=\"widget\" data-id=\"a1000029\">The goal is confidence. You should know which assets to use, understand the logic of the system and be equipped to protect its consistency as the business grows.<\/p>\n\t\t\t\t\t<p class=\"e-a100002a-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100002a\" data-e-type=\"widget\" data-id=\"a100002a\">Kick-off is not the brand\u2019s finish line. It is the point at which the business is ready to use it properly.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a100002b\" class=\"e-a100002b-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a100002b\">A quick readiness check for the process<\/h2>\n\t\t\t\t\t<p class=\"e-a100002c-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100002c\" data-e-type=\"widget\" data-id=\"a100002c\">You do not need to know what the final brand should look like, but these questions will help you decide whether the timing is right:<\/p>\n\t\t<div class=\"elementor-element elementor-element-a1000032 e-con e-atomic-element e-flexbox-base e-default-div e-a1000032-rove \" data-id=\"a1000032\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a1000032\" id=\"rove-article-list-1\" data-e-type=\"e-flexbox\" data-id=\"a1000032\">\n    \t\t\t<p class=\"e-a100002d-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100002d\" id=\"rove-list-item-1-1\" data-e-type=\"widget\" data-id=\"a100002d\"><strong>1.<\/strong> Has the business changed significantly since the current brand was created?<\/p>\n\t\t\t\t\t<p class=\"e-a100002e-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100002e\" id=\"rove-list-item-1-2\" data-e-type=\"widget\" data-id=\"a100002e\"><strong>2.<\/strong> Are you clear about the next stage of the business, even if the creative direction is unclear?<\/p>\n\t\t\t\t\t<p class=\"e-a100002f-rove e-paragraph-base e-default-p\" data-interaction-id=\"a100002f\" id=\"rove-list-item-1-3\" data-e-type=\"widget\" data-id=\"a100002f\"><strong>3.<\/strong> Is the current presentation affecting confidence, recognition or the clients you attract?<\/p>\n\t\t\t\t\t<p class=\"e-a1000030-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000030\" id=\"rove-list-item-1-4\" data-e-type=\"widget\" data-id=\"a1000030\"><strong>4.<\/strong> Are the key decision-makers prepared to take part in the agreed review points?<\/p>\n\t\t\t\t\t<p class=\"e-a1000031-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000031\" id=\"rove-list-item-1-5\" data-e-type=\"widget\" data-id=\"a1000031\"><strong>5.<\/strong> Do you want a system the business can use consistently, rather than a logo-only fix?<\/p>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-a1000033-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000033\" data-e-type=\"widget\" data-id=\"a1000033\">If several of those answers are yes, the process has something meaningful to solve.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a1000034\" class=\"e-a1000034-rove e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a1000034\">From ideas to a brand with a proper plan<\/h2>\n\t\t\t\t\t<p class=\"e-a1000035-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000035\" data-e-type=\"widget\" data-id=\"a1000035\">SPARK exists because good branding needs both strategic thought and creative craft.<\/p>\n\t\t\t\t\t<p class=\"e-a1000036-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000036\" data-e-type=\"widget\" data-id=\"a1000036\">Strategy makes the business clearer. Perception turns that clarity into a creative territory. Advance builds the identity. Rollout puts the system to work. Kick-off gives you the tools and guidance to keep it working.<\/p>\n\t\t\t\t\t<p class=\"e-a1000037-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000037\" data-e-type=\"widget\" data-id=\"a1000037\">There is room for exploration and surprise, but none of it is random. You understand why decisions are being made and have a role in making the important ones.<\/p>\n\t\t\t\t\t<p class=\"e-a1000038-rove e-paragraph-base e-default-p\" data-interaction-id=\"a1000038\" data-e-type=\"widget\" data-id=\"a1000038\">If you are considering a rebrand and want to see how the SPARK process could work for you, book a Brand Clarity Call. We can talk through the gap, the practical materials you need and whether a full branding project is the right next step.<\/p>\n\t\t\n<\/article>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A branding project is not a designer disappearing and returning with a logo. Rove\u2019s five-stage SPARK process turns business knowledge into a clear strategy, distinctive identity and practical system you can use.<\/p>\n","protected":false},"author":2,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-notes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Happens During a Branding Project? | Rove Creative<\/title>\n<meta name=\"description\" content=\"Explore Rove Creative\u2019s five-stage branding project process, from strategy and creative direction to rollout, guidelines and confident implementation.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happens During a Branding Project? | Rove Creative\" \/>\n<meta property=\"og:description\" content=\"Explore Rove Creative\u2019s five-stage branding project process, from strategy and creative direction to rollout, guidelines and confident implementation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-happens-during-a-branding-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Rove Creative\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T09:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T23:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/dev.eudomia.com.au\\\/rovecreative\\\/what-happens-during-a-branding-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.eudomia.com.au\\\/rovecreative\\\/what-happens-during-a-branding-project\\\/\"},\"author\":{\"name\":\"Kate Smith\",\"@id\":\"https:\\\/\\\/dev.eudomia.com.au\\\/rovecreative\\\/#\\\/schema\\\/person\\\/9f2f1bb8ce848579d2f73dfc36349e7f\"},\"headline\":\"What Actually Happens During a Branding Project? 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