{"id":897,"date":"2026-08-21T01:19:45","date_gmt":"2026-08-21T01:19:45","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/?page_id=897"},"modified":"2026-08-21T11:42:51","modified_gmt":"2026-08-21T11:42:51","slug":"blog","status":"publish","type":"page","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"897\" class=\"elementor elementor-897\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe8e1f e-con-full e-flex e-con e-parent\" data-id=\"8fe8e1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<main class=\"elementor-element elementor-element-a583f76 e-con-full e-flex e-con e-child\" data-id=\"a583f76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<section class=\"elementor-element elementor-element-181393c e-con-full e-flex e-con e-child\" data-id=\"181393c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d48a7b e-con-full e-flex e-con e-child\" data-id=\"5d48a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb7688f e-con-full e-flex e-con e-child\" data-id=\"cb7688f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d5bca rove-heading-mixed-dark rove-heading-v2-hero elementor-widget elementor-widget-heading\" data-id=\"e6d5bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PRACTICAL THINKING FOR A BRAND THAT <strong>WORKS HARDER.<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b81cd elementor-widget elementor-widget-text-editor\" data-id=\"97b81cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ideas, explanations and useful tools from Kate on brand identity, visual communication and building a better experience online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c49fc1 elementor-widget elementor-widget-image\" data-id=\"6c49fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/08\/rove-creative-spark-colour.svg\" class=\"attachment-full size-full wp-image-1171\" alt=\"\" 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data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-happens-during-a-branding-project\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900.jpg\" class=\"attachment-full size-full wp-image-638\" alt=\"Kate Smith guiding a business owner through Rove Creative&apos;s five-stage SPARK branding project process\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-10-inside-a-branding-project-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>28 July 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-happens-during-a-branding-project\/\">What Actually Happens During a Branding Project? Inside Rove\u2019s SPARK Process<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA branding project is not a designer disappearing and returning with a logo. Rove\u2019s five-stage SPARK process turns business knowledge into a clear strategy, distinctive identity and practical system you can use.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-happens-during-a-branding-project\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-647 post-647 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/do-not-need-to-know-what-you-want-before-rebranding\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900.jpg\" class=\"attachment-full size-full wp-image-637\" alt=\"Kate Smith reassuring a business owner that they do not need a finished creative vision before starting a rebrand\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-09-you-dont-need-the-answer-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21 July 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/do-not-need-to-know-what-you-want-before-rebranding\/\">You Don\u2019t Need to Know What You Want Before Rebranding<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tNot knowing the right colours, logo style or perfect words is not a reason to delay a branding project. Discovering the direction is part of the work, and your business knowledge is enough to begin.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/do-not-need-to-know-what-you-want-before-rebranding\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-646 post-646 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-small-businesses-are-judged-so-quickly\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900.jpg\" class=\"attachment-full size-full wp-image-636\" alt=\"Kate Smith explaining how strong branding helps small professional service businesses build trust quickly\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-08-trust-starts-quickly-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14 July 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-small-businesses-are-judged-so-quickly\/\">Why Small Businesses Are Judged So Quickly: How to Build Trust Fast<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tPotential clients often know nothing about a small business when they first land on its website. Your brand cannot do the whole selling job, but it shapes how they interpret every piece of evidence that follows.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-small-businesses-are-judged-so-quickly\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-645 post-645 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/will-i-get-a-say-in-my-branding\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900.jpg\" class=\"attachment-full size-full wp-image-635\" alt=\"Kate Smith discussing the collaborative branding process with a professional service business owner\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-07-yes-you-get-a-say-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>7 July 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/will-i-get-a-say-in-my-branding\/\">Will I Get a Say in My Branding? What Good Collaboration Looks Like<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA branding project should not feel like handing your business to a stranger and hoping for the best. Here is how client knowledge and design expertise work together without letting personal taste run the project.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/will-i-get-a-say-in-my-branding\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-644 post-644 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-are-you-paying-for-branding-project\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900.jpg\" class=\"attachment-full size-full wp-image-634\" alt=\"Kate Smith explaining the strategic work and long-term value behind a professional branding project\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-06-more-than-logo-files-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>30 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-are-you-paying-for-branding-project\/\">What Are You Really Paying for in a Branding Project?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA logo might be the most visible part of a branding project, but it is not where most of the value lives. Here is what the work behind a clear, confident brand actually gives your business.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-are-you-paying-for-branding-project\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-643 post-643 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-brand-strategy-comes-before-colours\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900.jpg\" class=\"attachment-full size-full wp-image-633\" alt=\"Kate Smith of Rove Creative with the headline We don&apos;t start with colours\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-05-we-dont-start-with-colours-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-brand-strategy-comes-before-colours\/\">Why Brand Strategy Comes Before Colours, Fonts and Logos<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tStrong branding does not begin by choosing what looks nice. It begins by understanding what the business needs to communicate, then translating that thinking into a deliberate visual system.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-brand-strategy-comes-before-colours\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-642 post-642 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-is-your-brand-signalling\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900.jpg\" class=\"attachment-full size-full wp-image-632\" alt=\"Kate Smith of Rove Creative with the headline Your brand is sending signals\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-04-your-brand-is-sending-signals-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-is-your-brand-signalling\/\">What Is Your Brand Signalling Before You Speak?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tYour website, message and visual identity are already shaping an opinion. For a professional service business, the question is whether those signals support your value.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/what-is-your-brand-signalling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-641 post-641 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-your-marketing-feels-so-hard\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900.jpg\" class=\"attachment-full size-full wp-image-631\" alt=\"Kate Smith of Rove Creative with the headline Why marketing feels hard\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-03-why-marketing-feels-hard-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-your-marketing-feels-so-hard\/\">Why Your Marketing Feels So Hard: What Brand Clarity Changes<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tWhen every website update, social post and service description feels like a fresh strategic debate, the problem may not be your marketing effort. It may be the foundation underneath it.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-your-marketing-feels-so-hard\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"894\" class=\"elementor elementor-894 e-loop-item e-loop-item-640 post-640 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-notes\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<article class=\"elementor-element elementor-element-933aa62 e-con-full e-flex e-con e-parent\" data-id=\"933aa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6fba9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0f6fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-a-new-logo-wont-fix-a-confusing-brand\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900.jpg\" class=\"attachment-full size-full wp-image-630\" alt=\"Kate Smith of Rove Creative with the headline It isn&apos;t just a logo problem\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900.jpg 1600w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900-300x169.jpg 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900-1024x576.jpg 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900-768x432.jpg 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/rove-blog-featured\/rove-blog-02-it-isnt-just-a-logo-problem-1600x900-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb507 e-con-full e-flex e-con e-child\" data-id=\"66eb507\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b0e63 elementor-widget elementor-widget-post-info\" data-id=\"03b0e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-rove-blog-loop-date elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38ec9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d38ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-a-new-logo-wont-fix-a-confusing-brand\/\">Why a New Logo Will Not Fix a Confusing Brand<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc18b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"95bc18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA logo is the most visible part of a brand, so it often gets blamed first. But if people do not understand your value, a prettier mark will not solve the real problem.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ff1 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6f52ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/why-a-new-logo-wont-fix-a-confusing-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-json\/wp\/v2\/pages\/897\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-json\/wp\/v2\/pages\/897\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-json\/wp\/v2\/pages\/897\/page\/2\/\">Next<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PRACTICAL THINKING FOR A BRAND THAT WORKS HARDER. Ideas, explanations and useful tools from Kate on brand identity, visual communication and building a better experience online.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-897","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Rove Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - Rove Creative\" \/>\n<meta property=\"og:description\" content=\"PRACTICAL THINKING FOR A BRAND THAT WORKS HARDER. 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