{"id":845,"date":"2026-08-21T01:22:26","date_gmt":"2026-08-21T01:22:26","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/?page_id=845"},"modified":"2026-09-01T05:15:57","modified_gmt":"2026-09-01T05:15:57","slug":"case-study-those-sisters","status":"publish","type":"page","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/case-study-those-sisters\/","title":{"rendered":"Those Sisters Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"845\" class=\"elementor elementor-845\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ffd4f e-con-full e-flex e-con e-parent\" data-id=\"56ffd4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<main class=\"elementor-element elementor-element-d81990c e-con-full rove-those-detail-main e-flex e-con e-child\" data-id=\"d81990c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<section class=\"elementor-element elementor-element-3af478a e-con-full e-flex e-con e-child\" data-id=\"3af478a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1420df5 elementor-widget elementor-widget-heading\" data-id=\"1420df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BRAND TRANSFORMATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd7dc6 rove-heading-mixed-dark rove-heading-v2-hero elementor-widget elementor-widget-heading\" data-id=\"7cd7dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THOSE SISTERS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44c635 elementor-widget elementor-widget-text-editor\" data-id=\"d44c635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand strategy, naming refinement and visual identity for a coaching business<br>ready to grow beyond its founders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1477cf4 elementor-widget elementor-widget-text-editor\" data-id=\"1477cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SOLUTIONS:<\/strong> BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9c87f80 e-con-full e-flex e-con e-child\" data-id=\"9c87f80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13307dd e-con-full e-flex e-con e-child\" data-id=\"13307dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90c73a6 e-flex e-con-boxed e-con e-child\" data-id=\"90c73a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45cba5c rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"45cba5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STARTING POINT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74587a1 elementor-widget elementor-widget-text-editor\" data-id=\"74587a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Those Two Sisters had built a successful coaching business through resourcefulness, personality and a lot of DIY effort.<\/p><p>But as the business matured, the brand lacked the consistency and structure needed to support its next stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13cb659 e-con-full e-flex e-con e-child\" data-id=\"13cb659\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0218f9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"c0218f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"313\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-18-at-9.10.18-AM-scaled-e1788239075765.png\" class=\"attachment-full size-full wp-image-1691\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99960bb e-con-full e-flex e-con e-child\" data-id=\"99960bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70ab57d e-con-full e-flex e-con e-child\" data-id=\"70ab57d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c75967 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"7c75967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d792649 elementor-widget elementor-widget-text-editor\" data-id=\"d792649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The original name tied the business closely to its two founders.<\/p><p>That worked while they were the whole brand, but it could limit future growth into a broader coaching system, community or team.<\/p><p>The visual identity also needed to evolve from youthful and homemade to polished, credible and ready for a more established audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e1cf9 e-con-full e-flex e-con e-child\" data-id=\"20e1cf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2135ac3 elementor-widget elementor-widget-text-editor\" data-id=\"2135ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5789d elementor-widget elementor-widget-video\" data-id=\"aa5789d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/09\/18.06.2026_09.13.15_REC.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-13bee09 e-con-full e-flex e-con e-child\" data-id=\"13bee09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f30d85c rove-heading-mixed-dark rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"f30d85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A PROVEN BUSINESS <br><strong>HELD BACK BY A DIY BRAND<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cb53fd e-con-full e-flex e-con e-child\" data-id=\"4cb53fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32e964f elementor-widget elementor-widget-text-editor\" data-id=\"32e964f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Profit and peace, with room to grow beyond the founders.<\/h3><p>We refined the name to Those Sisters and centred the positioning on<br \/>a useful tension: profit and peace, success and humanity, polish<br \/>without pretending life is perfect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6202cd1 e-con-full e-flex e-con e-child\" data-id=\"6202cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-107c00d e-grid e-con-full e-con e-child\" data-id=\"107c00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeda426 elementor-widget elementor-widget-image\" data-id=\"aeda426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10.png\" class=\"attachment-full size-full wp-image-556\" alt=\"Those Sisters completed visual identity system\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines10-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52c3fc e-con-full e-flex e-con e-child\" data-id=\"e52c3fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51be72 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"e51be72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1e235 elementor-widget elementor-widget-text-editor\" data-id=\"4f1e235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We refined the name from Those2Sisters to Those Sisters.<\/p><p>The shift kept the warmth and familiarity people already knew, while opening the brand to more women, more coaches and a larger movement.<\/p><p>The positioning centred on a powerful tension:<\/p><p>Profit and peace. Success and humanity. Polish without pretending life is perfect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1b37a3 e-con-full e-flex e-con e-child\" data-id=\"f1b37a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e370ded rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"e370ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CREATIVE DIRECTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e28581 elementor-widget elementor-widget-text-editor\" data-id=\"9e28581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The identity needed to hold both sides of the brand.<\/p><p>Rich neutrals, deep green and soft feminine tones created maturity and warmth. Clean structure and strong lines brought authority, while layered shapes, expressive typography and playful details kept the brand human.<\/p><p>Barefoot to boardroom. Vinnies to Versace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4189d47 elementor-widget elementor-widget-image\" data-id=\"4189d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7.png\" class=\"attachment-full size-full wp-image-553\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3967bde e-con-full e-flex e-con e-child\" data-id=\"3967bde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe37683 rove-heading-mixed-dark rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"fe37683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WARMTH <strong>WITH STRUCTURE.<\/strong><br>PERSONALITY <strong>WITH ROOM TO GROW.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a71970 e-con-full e-flex e-con e-child\" data-id=\"4a71970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7be83c6 elementor-widget elementor-widget-text-editor\" data-id=\"7be83c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Talk about the brand system here.<\/p><p>Blah blah&#8230; typography, colours, etc.<\/p><p>We refined the name to Those Sisters and centred the positioning on a useful tension: profit and peace, success and humanity, polish without pretending life is perfect.<\/p><p>We refined the name to Those Sisters and centred the positioning on a useful tension: profit and peace, success and humanity, polish without pretending life is perfect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f965802 e-con-full e-flex e-con e-child\" data-id=\"f965802\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa04d18 e-con-full e-flex e-con e-child\" data-id=\"aa04d18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f3ed07e e-con-full e-flex e-con e-child\" data-id=\"f3ed07e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb65f64 elementor-widget elementor-widget-image\" data-id=\"eb65f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3.png\" class=\"attachment-full size-full wp-image-549\" alt=\"Those Sisters colour and typography system\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines3-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f98625e e-con-full e-flex e-con e-child\" data-id=\"f98625e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de845e elementor-widget elementor-widget-image\" data-id=\"6de845e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines.png\" class=\"attachment-full size-full wp-image-547\" alt=\"Those Sisters brand identity presentation\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f965916 e-con-full e-flex e-con e-child\" data-id=\"f965916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5896f3b e-con-full e-flex e-con e-child\" data-id=\"5896f3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef2f27 elementor-widget elementor-widget-image\" data-id=\"2ef2f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9.png\" class=\"attachment-full size-full wp-image-555\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines9-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ab132 e-con-full e-flex e-con e-child\" data-id=\"22ab132\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4072e elementor-widget elementor-widget-image\" data-id=\"2b4072e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7.png\" class=\"attachment-full size-full wp-image-553\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines7-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b74663 e-con-full e-flex e-con e-child\" data-id=\"4b74663\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff45633 elementor-widget elementor-widget-image\" data-id=\"ff45633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2.png\" class=\"attachment-full size-full wp-image-548\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Those-Sisters-Brand-Guidelines2-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d514e55 e-con-full e-flex e-con e-child\" data-id=\"d514e55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e7d270 e-con-full e-flex e-con e-child\" data-id=\"5e7d270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ee604 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"31ee604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE TRANSFORMATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca89218 elementor-widget elementor-widget-text-editor\" data-id=\"ca89218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Those Sisters moved from a founder-led DIY brand to a cohesive platform built for expansion.<\/p><p>The result is polished without being pristine, feminine without feeling girlish, and powerful without losing the honesty, humour and real connection at the heart of the business.<\/p><p>A brand spacious enough for the movement they are becoming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3354 e-con-full e-flex e-con e-child\" data-id=\"cfe3354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99fd549 elementor-widget elementor-widget-image\" data-id=\"99fd549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1724\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM.png\" class=\"attachment-full size-full wp-image-544\" alt=\"Those Sisters digital brand application\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM.png 1378w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM-240x300.png 240w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM-818x1024.png 818w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM-768x961.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Screenshot-2026-06-18-at-9.12.06-AM-1228x1536.png 1228w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2f68151 e-con-full e-flex e-con e-child\" data-id=\"2f68151\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-015ab33 e-con-full e-flex e-con e-child\" data-id=\"015ab33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6fce00 e-con-full e-flex e-con e-child\" data-id=\"f6fce00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66e39c rove-heading-mixed-light rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"b66e39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A MODERN, <strong>SOPHISTICATED BRAND<\/strong><br><strong>BUILT TO GROW<\/strong> BEYOND TWO FOUNDERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede42af elementor-widget elementor-widget-text-editor\" data-id=\"ede42af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Those Sisters moved from a founder-led DIY brand to a cohesive platform built for expansion: polished without being pristine, feminine without feeling girlish, and powerful without losing warmth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c528c7 elementor-align-left elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1c528c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/link.rovecreative.com.au\/widget\/booking\/PIqtbB8BjDPp016hirmN\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A BRAND CLARITY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND TRANSFORMATION THOSE SISTERS Brand strategy, naming refinement and visual identity for a coaching businessready to grow beyond its founders. SOLUTIONS: BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY THE STARTING POINT Those Two Sisters had built a successful coaching business through resourcefulness, personality and a lot of DIY effort. But as the business matured, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-845","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Those Sisters Case Study - Rove Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Those Sisters Case Study - Rove Creative\" \/>\n<meta property=\"og:description\" content=\"BRAND TRANSFORMATION THOSE SISTERS Brand strategy, naming refinement and visual identity for a coaching businessready to grow beyond its founders. SOLUTIONS: BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY THE STARTING POINT Those Two Sisters had built a successful coaching business through resourcefulness, personality and a lot of DIY effort. 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SOLUTIONS: BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY THE STARTING POINT Those Two Sisters had built a successful coaching business through resourcefulness, personality and a lot of DIY effort. 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