{"id":609,"date":"2026-07-31T03:21:18","date_gmt":"2026-07-31T03:21:18","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/case-study-omni-flooring\/"},"modified":"2026-09-01T05:24:32","modified_gmt":"2026-09-01T05:24:32","slug":"case-study-omni-flooring","status":"publish","type":"page","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/case-study-omni-flooring\/","title":{"rendered":"Omni Flooring Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"609\" class=\"elementor elementor-609\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9d2eac e-con-full e-flex e-con e-parent\" data-id=\"6b9d2eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<main class=\"elementor-element elementor-element-39972303 e-con-full rove-those-detail-main e-flex e-con e-child\" data-id=\"39972303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<section class=\"elementor-element elementor-element-32dfd004 e-con-full e-flex e-con e-child\" data-id=\"32dfd004\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7cdd91 elementor-widget elementor-widget-heading\" data-id=\"2b7cdd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BRAND TRANSFORMATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cffecfd rove-heading-mixed-dark rove-heading-v2-hero elementor-widget elementor-widget-heading\" data-id=\"5cffecfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>OMNI FLOORING<\/strong> FLOORS, SORTED.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e26f7e elementor-widget elementor-widget-text-editor\" data-id=\"30e26f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBrand strategy and visual identity for a new flooring business built around expert guidance, genuine care and a smoother customer experience. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f5acdf elementor-widget elementor-widget-text-editor\" data-id=\"73f5acdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SOLUTIONS:<\/strong> BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-1229f003 e-con-full e-flex e-con e-child\" data-id=\"1229f003\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7a26fe1a e-con-full e-flex e-con e-child\" data-id=\"7a26fe1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-23068469 e-flex e-con-boxed e-con e-child\" data-id=\"23068469\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f44bd19 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"4f44bd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STARTING POINT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f405303 elementor-widget elementor-widget-text-editor\" data-id=\"7f405303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After years in the flooring industry, Omni\u2019s founder was ready to build a business of her own.<\/p><p>The challenge was creating a new brand that could earn trust quickly and stand confidently beside established retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb29e02 e-flex e-con-boxed e-con e-child\" data-id=\"3eb29e02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f31130d elementor-widget elementor-widget-image\" data-id=\"f31130d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8.png\" class=\"attachment-full size-full wp-image-537\" alt=\"Omni Flooring identity applied to business collateral\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19af14e4 e-con-full e-flex e-con e-child\" data-id=\"19af14e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-168fe8e2 e-con-full e-flex e-con e-child\" data-id=\"168fe8e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b426e8 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"15b426e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae35433 elementor-widget elementor-widget-text-editor\" data-id=\"ae35433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Flooring can feel complicated.<\/p><p>Too many choices, technical decisions and moving parts can leave customers overwhelmed and unsure.<\/p><p>Omni needed to offer a clearer, more supportive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7839dfd elementor-widget elementor-widget-image\" data-id=\"7839dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3.png\" class=\"attachment-full size-full wp-image-532\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines3-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599e321d e-con-full e-flex e-con e-child\" data-id=\"599e321d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c39803c rove-heading-mixed-dark rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"5c39803c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>GUIDANCE FIRST.<\/strong> FLOORS, SORTED.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e75675 e-con-full e-flex e-con e-child\" data-id=\"37e75675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfef0f2 elementor-widget elementor-widget-text-editor\" data-id=\"7cfef0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Profit and peace, with room to grow beyond the founders.<\/h3>\nWe positioned Omni as a customer-first flooring adviser, not another product pusher. The brand would guide customers honestly through every decision and simplify the process from selection to installation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a2c3cb5 e-con-full e-flex e-con e-child\" data-id=\"1a2c3cb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-634e5e7c e-grid e-con-full e-con e-child\" data-id=\"634e5e7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe7cce elementor-widget elementor-widget-image\" data-id=\"4cfe7cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3.png\" class=\"attachment-full size-full wp-image-529\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline3-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ff5371 e-con-full e-flex e-con e-child\" data-id=\"36ff5371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e09604 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"7e09604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194ad091 elementor-widget elementor-widget-text-editor\" data-id=\"194ad091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We positioned Omni as a customer-first flooring adviser, not another product pusher.<\/p><p>The brand would guide customers honestly through every decision and make the entire process feel simpler from selection to installation.<\/p><p>Transform your floors without the stress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b13a47e e-con-full e-flex e-con e-child\" data-id=\"5b13a47e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ceaddfa rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"4ceaddfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CREATIVE DIRECTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b194e elementor-widget elementor-widget-text-editor\" data-id=\"357b194e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The identity needed to feel warm, modern and dependable.<\/p><p>Rounded forms created a more approachable personality, while natural greens and timber-inspired tones connected the brand to home, comfort and everyday life.<\/p><p>Clear typography and simple layouts reinforced the promise of ease.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532c7828 elementor-widget elementor-widget-image\" data-id=\"532c7828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12.png\" class=\"attachment-full size-full wp-image-541\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines12-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-70baa3b5 e-con-full e-flex e-con e-child\" data-id=\"70baa3b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e677452 e-con-full e-flex e-con e-child\" data-id=\"e677452\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3fdf95a5 e-con-full e-flex e-con e-child\" data-id=\"3fdf95a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-400b5d21 elementor-widget elementor-widget-image\" data-id=\"400b5d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2.png\" class=\"attachment-full size-full wp-image-528\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline2-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd3e36c e-con-full e-flex e-con e-child\" data-id=\"6dd3e36c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a826c5b elementor-widget elementor-widget-image\" data-id=\"4a826c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline.png\" class=\"attachment-full size-full wp-image-527\" alt=\"Omni Flooring visual identity presentation\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guideline-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e182fd2 e-con-full e-flex e-con e-child\" data-id=\"6e182fd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26ea81f1 e-con-full e-flex e-con e-child\" data-id=\"26ea81f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eedc06e elementor-widget elementor-widget-image\" data-id=\"5eedc06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6.png\" class=\"attachment-full size-full wp-image-535\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines6-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9d25f6 e-con-full e-flex e-con e-child\" data-id=\"2c9d25f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1074da85 elementor-widget elementor-widget-image\" data-id=\"1074da85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7.png\" class=\"attachment-full size-full wp-image-536\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines7-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20033e07 e-con-full e-flex e-con e-child\" data-id=\"20033e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaa2367 elementor-widget elementor-widget-image\" data-id=\"3eaa2367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8.png\" class=\"attachment-full size-full wp-image-537\" alt=\"Omni Flooring identity applied to business collateral\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Omni-Brand-Guidelines8-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-175bb204 e-con-full e-flex e-con e-child\" data-id=\"175bb204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e170cb3 e-con-full e-flex e-con e-child\" data-id=\"e170cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1e08dc e-con-full e-flex e-con e-child\" data-id=\"e1e08dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111c7696 rove-heading-mixed-light rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"111c7696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTABLISHED FROM <strong>DAY ONE.<\/strong> READY TO GROW.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e452e24 elementor-widget elementor-widget-text-editor\" data-id=\"1e452e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOmni began with industry experience and a better way of doing things. The identity makes that advantage feel stablished, trustworthy and ready to grow from day one. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ed57cd elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"14ed57cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/link.rovecreative.com.au\/widget\/booking\/PIqtbB8BjDPp016hirmN\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A BRAND CLARITY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND TRANSFORMATION OMNI FLOORING FLOORS, SORTED. Brand strategy and visual identity for a new flooring business built around expert guidance, genuine care and a smoother customer experience. SOLUTIONS: BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY THE STARTING POINT After years in the flooring industry, Omni\u2019s founder was ready to build a business of her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-609","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omni Flooring Branding Case Study | Rove Creative<\/title>\n<meta name=\"description\" content=\"See how Rove Creative built Omni Flooring into a customer-first brand around expert guidance, genuine care and a simpler experience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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