{"id":608,"date":"2026-07-31T03:21:01","date_gmt":"2026-07-31T03:21:01","guid":{"rendered":"https:\/\/dev.eudomia.com.au\/rovecreative\/case-study-fento-interiors\/"},"modified":"2026-09-01T05:14:44","modified_gmt":"2026-09-01T05:14:44","slug":"case-study-fento-interiors","status":"publish","type":"page","link":"https:\/\/dev.eudomia.com.au\/rovecreative\/case-study-fento-interiors\/","title":{"rendered":"Fento Interiors Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"608\" class=\"elementor elementor-608\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f263cf2 e-con-full e-flex e-con e-parent\" data-id=\"4f263cf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<main class=\"elementor-element elementor-element-246e19c3 e-con-full rove-those-detail-main e-flex e-con e-child\" data-id=\"246e19c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<section class=\"elementor-element elementor-element-41f91f74 e-con-full e-flex e-con e-child\" data-id=\"41f91f74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75007633 elementor-widget elementor-widget-heading\" data-id=\"75007633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BRAND TRANSFORMATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a573b25 rove-heading-mixed-dark rove-heading-v2-hero elementor-widget elementor-widget-heading\" data-id=\"6a573b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><STRONG>FENTO INTERIORS<\/STRONG> LUXURY MADE EFFORTLESS.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e46b846 elementor-widget elementor-widget-text-editor\" data-id=\"1e46b846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBrand strategy and visual identity for an interior design studio creating elevated homes without the overwhelm.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eff6e4 elementor-widget elementor-widget-text-editor\" data-id=\"8eff6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SOLUTIONS:<\/strong> BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6404eb8f e-con-full e-flex e-con e-child\" data-id=\"6404eb8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e7fa56c e-con-full e-flex e-con e-child\" data-id=\"e7fa56c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-54c12464 e-flex e-con-boxed e-con e-child\" data-id=\"54c12464\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659061fa rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"659061fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STARTING POINT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a12f00 elementor-widget elementor-widget-text-editor\" data-id=\"15a12f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fento Interiors had strong experience, an award-winning reputation and a growing base of high-value clients.<\/p><p>But the brand no longer reflected the kind of business it had become or the clients it wanted more of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc81048 elementor-widget elementor-widget-image\" data-id=\"dc81048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6.png\" class=\"attachment-full size-full wp-image-517\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines6-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9b90e8 e-con-full e-flex e-con e-child\" data-id=\"1d9b90e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-12cc96ca e-con-full e-flex e-con e-child\" data-id=\"12cc96ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457e5b66 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"457e5b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be72930 elementor-widget elementor-widget-text-editor\" data-id=\"3be72930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many interior design brands lean decorative, soft and distinctly feminine.<\/p><p>Fento had discovered a valuable audience being overlooked: successful single men over 40 who wanted an impressive, considered home, but had little interest in managing hundreds of design decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ff7e99 elementor-widget elementor-widget-image\" data-id=\"10ff7e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines.png\" class=\"attachment-full size-full wp-image-513\" alt=\"Fento Interiors brand identity presentation\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-30226fc7 e-con-full e-flex e-con e-child\" data-id=\"30226fc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e251ee9 rove-heading-mixed-dark rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"4e251ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LUXURY WITHOUT THE <strong>DECISION FATIGUE.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5463ad2e e-con-full e-flex e-con e-child\" data-id=\"5463ad2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2005bc30 elementor-widget elementor-widget-text-editor\" data-id=\"2005bc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe repositioned Fento around luxury without the decision fatigue. Clear direction, confident recommendations and complete delivery would turn countless choices into one cohesive home. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-24a69fc6 e-con-full e-flex e-con e-child\" data-id=\"24a69fc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f30f88 e-grid e-con-full e-con e-child\" data-id=\"7f30f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3c9784 elementor-widget elementor-widget-image\" data-id=\"3e3c9784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11.png\" class=\"attachment-full size-full wp-image-522\" alt=\"Fento Interiors brand identity applied to an interior design touchpoint\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines11-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c60fb0e e-con-full e-flex e-con e-child\" data-id=\"3c60fb0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a234afe rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"3a234afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e294d elementor-widget elementor-widget-text-editor\" data-id=\"71e294d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We repositioned Fento around luxury without the decision fatigue.<\/p><p>The brand would offer clear direction, confident recommendations and complete delivery, turning countless choices into one cohesive home.<\/p><p>Beautiful luxury interiors, made effortless.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a6f7e6 e-con-full e-flex e-con e-child\" data-id=\"55a6f7e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c242036 rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"7c242036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CREATIVE DIRECTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d622 elementor-widget elementor-widget-text-editor\" data-id=\"b3d622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The identity needed to feel modern, polished and quietly confident.<\/p><p>Deep ink tones, clean typography and architectural forms created a stronger, more gender-neutral presence, while curved details and warm neutrals kept the brand approachable and distinctive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0a65ef elementor-widget elementor-widget-image\" data-id=\"4d0a65ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7.png\" class=\"attachment-full size-full wp-image-518\" alt=\"Fento Interiors brand collateral application\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines7-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4d777ba0 e-con-full e-flex e-con e-child\" data-id=\"4d777ba0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a39730e e-con-full e-flex e-con e-child\" data-id=\"5a39730e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79423c5b e-con-full e-flex e-con e-child\" data-id=\"79423c5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c8b644 elementor-widget elementor-widget-image\" data-id=\"17c8b644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5.png\" class=\"attachment-full size-full wp-image-516\" alt=\"Fento Interiors typography and visual language\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines5-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f364d56 e-con-full e-flex e-con e-child\" data-id=\"2f364d56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752794b8 elementor-widget elementor-widget-image\" data-id=\"752794b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3.png\" class=\"attachment-full size-full wp-image-514\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines3-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c43f3b e-con-full e-flex e-con e-child\" data-id=\"75c43f3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43aa0202 e-con-full e-flex e-con e-child\" data-id=\"43aa0202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-498f1466 elementor-widget elementor-widget-image\" data-id=\"498f1466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8.png\" class=\"attachment-full size-full wp-image-519\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines8-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ee7adb7 e-con-full e-flex e-con e-child\" data-id=\"4ee7adb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c40de9 elementor-widget elementor-widget-image\" data-id=\"46c40de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14.png\" class=\"attachment-full size-full wp-image-525\" alt=\"Fento Interiors completed visual identity system\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines14-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b1783f e-con-full e-flex e-con e-child\" data-id=\"39b1783f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651efccf elementor-widget elementor-widget-image\" data-id=\"651efccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4.png\" class=\"attachment-full size-full wp-image-515\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines4-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffbb9d7 e-con-full e-flex e-con e-child\" data-id=\"ffbb9d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89a320f elementor-widget elementor-widget-image\" data-id=\"89a320f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" src=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13.png\" class=\"attachment-full size-full wp-image-524\" alt=\"\" srcset=\"https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13.png 1754w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13-300x212.png 300w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13-1024x724.png 1024w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13-768x543.png 768w, https:\/\/dev.eudomia.com.au\/rovecreative\/wp-content\/uploads\/2026\/07\/Fento-Brand-Guidelines13-1536x1086.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdcc875 e-con-full e-flex e-con e-child\" data-id=\"fdcc875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a2b6b rove-type-condensed-bold elementor-widget elementor-widget-heading\" data-id=\"e5a2b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE TRANSFORMATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9067506 elementor-widget elementor-widget-text-editor\" data-id=\"9067506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fento moved from a traditional interiors brand to a sharper, more commercially focused position.<\/p><p>The result is a brand that speaks directly to discerning, time-poor clients who want a home that reflects their personality and success, without having to manage every detail.<\/p><p>Clear direction.\u00a0Complete delivery. A home where every choice belongs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7ddc4f85 e-con-full e-flex e-con e-child\" data-id=\"7ddc4f85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-567c9cce e-con-full e-flex e-con e-child\" data-id=\"567c9cce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-54c7418 e-con-full e-flex e-con e-child\" data-id=\"54c7418\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1389b5 rove-heading-mixed-light rove-heading-v2-section elementor-widget elementor-widget-heading\" data-id=\"2f1389b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTABLISHED FROM <strong>DAY ONE.<\/strong> READY TO GROW.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f934c7 elementor-widget elementor-widget-text-editor\" data-id=\"71f934c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOmni began with industry experience and a better way of doing things. The identity makes that advantage feel stablished, trustworthy and ready to grow from day one. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d76e358 elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"7d76e358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/link.rovecreative.com.au\/widget\/booking\/PIqtbB8BjDPp016hirmN\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A BRAND CLARITY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND TRANSFORMATION FENTO INTERIORS LUXURY MADE EFFORTLESS. Brand strategy and visual identity for an interior design studio creating elevated homes without the overwhelm. SOLUTIONS: BRAND STRATEGY \/ NAMING REFINEMENT \/ VISUAL IDENTITY THE STARTING POINT Fento Interiors had strong experience, an award-winning reputation and a growing base of high-value clients. But the brand no longer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-608","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fento Interiors Branding Case Study | Rove Creative<\/title>\n<meta name=\"description\" content=\"See how Rove Creative repositioned Fento Interiors with a refined brand strategy and visual identity that makes luxury feel effortless.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fento Interiors Branding Case Study\" \/>\n<meta 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